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Books
Environmental Marketing: Positive Strategies for Reaching the Green Consumer, New York: McGraw-Hill, Inc., 1993

Articles
It’s No Fad: Environmentalism Is Now a Fact of Corporate Life --Marketing News, Sept. 1990

How to Green Up Your Marketing Mix -- Advertising Age, Sept. 3, 1990

Environmental Marketing’s New Relationship With Corporate Environmental Management -- Total Quality Environmental Management, Spring 1993

Seminars/Lectures
Marketing Communications Executives International (MCEI) Conference, “Marketing Trends in the United States,” Tokyo, Japan, November 20, 1988

Association of National Advertisers (ANA), Corporate Communications Committee, New York, NY, October 1990

POPAI “Going Green” Seminar. New York, NY, June 5-6, 1991

Testimony at FTC Hearings on Environmental Marketing Claims. Washington D.C., July 17, 1991

SOCAP Spring Conference, “How to Effectively Deal With Consumer Concern for the Environment,” Atlanta, GA, April 26-29, 1992

SOCAP National Seminar Series for Consumer Affairs Professionals, Rye, NY, August 3-5, 1992

The International Conference on Consumer Goods and the Environment, Environmental Marketing, Washington D.C., Oct. 12-13, 1993

Honors
1993 Daytime TV Emmy by The Academy of Television Arts and Sciences and The National Academy of Television Arts and Sciences for the Disney Channel environmental education and entertainment special "This Island Earth."

Officer Positions
Treasurer, Council of Sales Promotion Agencies, 1985 - 1989

President, Marketing Communications Executives International, New York Chapter, 1987

President, Marketing Communications Executives International Worldwide, 1988

Board of Directors, Claes Nobel's United Earth, 1993 to Present

Board of Directors, Face to Face International, 1999 to 2006

Board of Directors, Face to Face Bulgaria, 2002 to 2006

References and Quotations
UNFPA, India Field Visit with Lara Dutta

HumanTrafficking.org, 4.4.07

University of Utah, Poisoning the Well, 1993

Harvard Business Press, “Reputation” by Charles Fombrun, January 1996

BARUCH College Explores the Future of Sustainable Product Development and Green Marketing. November 14, 2011

An Introduction to Green Marketing by Michael Polonsky, University of Newcastle, Australia, 1994

Asia Pacific Management Review, An Empirical Test of the Relationship of Environmental Management and Stakeholders: A Study of Manufacturers at Taiwan by Huang, Yi-Chun, February 2005

Land and Water Fund of the Rockies/U.S. Department of Energy Report Promoting Renewable Energy in a Market Environment: A Community-Based Approach for Aggregating Green Demand, May 1997

Reference for Business Encyclopedia of Business, 2nd ed. GREEN MARKETING by Mark A. White

Amazon.com Japan

Ipsos Mori – Research -- “What's Worrying Britain - Five Years On”, 2001

 

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