Walter Coddington

Books
Environmental Marketing: Positive Strategies for Reaching the Green Consumer, New York: McGraw-Hill, Inc., 1993
Articles
It’s No Fad: Environmentalism Is Now a Fact of Corporate Life --Marketing News, Sept. 1990
How to Green Up Your Marketing Mix -- Advertising Age, Sept. 3, 1990
Environmental Marketing’s New Relationship With Corporate Environmental Management -- Total Quality Environmental Management, Spring 1993
Seminars/Lectures
Marketing Communications Executives International (MCEI) Conference, “Marketing Trends in the United States,” Tokyo, Japan, November 20, 1988
Association of National Advertisers (ANA), Corporate Communications Committee, New York, NY, October 1990
POPAI “Going Green” Seminar. New York, NY, June 5-6, 1991
Testimony at FTC Hearings on Environmental Marketing Claims. Washington D.C., July 17, 1991
SOCAP Spring Conference, “How to Effectively Deal With Consumer Concern for the Environment,” Atlanta, GA, April 26-29, 1992
SOCAP National Seminar Series for Consumer Affairs Professionals, Rye, NY, August 3-5, 1992
The International Conference on Consumer Goods and the Environment, Environmental Marketing, Washington D.C., Oct. 12-13, 1993
Honors
1993 Daytime TV Emmy by The Academy of Television Arts and Sciences and The National Academy of Television Arts and Sciences for the Disney Channel environmental education and entertainment special "This Island Earth."
Officer Positions
Treasurer, Council of Sales Promotion Agencies, 1985 - 1989
President, Marketing Communications Executives International, New York Chapter, 1987
President, Marketing Communications Executives International Worldwide, 1988
Board of Directors, Claes Nobel's United Earth, 1993 to Present
Board of Directors, Face to Face International, 1999 to 2006
Board of Directors, Face to Face Bulgaria, 2002 to 2006
References and Quotations
UNFPA, India Field Visit with Lara Dutta
University of Utah, Poisoning the Well, 1993
Harvard Business Press, “Reputation” by Charles Fombrun, January 1996
An Introduction to Green Marketing by Michael Polonsky, University of Newcastle, Australia, 1994
Reference for Business Encyclopedia of Business, 2nd ed. GREEN MARKETING by Mark A. White
Ipsos Mori – Research -- “What's Worrying Britain - Five Years On”, 2001