Walter Coddington
Coddington
Environmental
Management (CEM)
“Environmental Marketing by Walter Coddington is excellent for those who want a comprehensive, no-nonsense approach to green marketing.” National Association of Professional Environmental Communicators
“This is a pioneer effort, full of the energy and enthusiasm of a deeply committed individual and could become an important work in this ephemeral field … obviously written from the specialized knowledge of a marketing professional and contains insight useful to even seasoned hands.”
Environmental Health and Safety Management
Walter Coddington was among the first marketing consultants to identify ways that corporate environmental stewardship, including greener products, could be a profitable exercise.
Early clients included Weyerhaeuser, ARM & HAMMER, Del Laboratories, Benckiser and the United States Department of Agriculture.
McGraw-Hill, the leading publisher of marketing and management books, published and distributed Coddington's book Environmental Marketing: Positive Strategies for Reaching the Green Consumer.
“Environmental Marketing sets forth a bold new approach for executing successful marketing methods ...” -- Business Week